My largest ongoing project at Bridge Worldwide, Cincinnati, was directing all aspects of P&G's Home Made Simple, a monthly online magazine and newsletter providing solutions for easy living. All content for the site was produced in-house, and I art directed monthly issues for the US, Canadian, Quebec, and UK markets for the first five years of the digital magazine's life, as well as creating in-store promotions, ad campaigns, and movie tie-ins. In that time, we grew from a few thousand readers to over ten million per month, and the success of Home Made Simple spawned many spinoff websites as well as a weekly television series on TLC Network. As part of the project, I was also responsible for design and art direction on brand websites for Febreze, Dawn, Mr. Clean, Swiffer, and Cascade.

Awards:
2005 WebAwards: Best Online Newsletter
2005 IAC Awards: Best Online Newsletter
2005 Webbys: Webby Worthy Award
2005 P&G Fusion Award: Best Consumer Marketing Execution
2005 P&G Fusion Award: Best Holistic Marketing Program (Febreze Kiosk)
2004 ADDY Gold: Mr. Clean